The 10th annual Kline & Company report on the global lubricants sector confirmed that Shell maintained its volume and branded leadership position, with a 13% market share (source: Kline & Company, 2012). In 2012, Shell Lubricants received the inaugural European Customer Value Enhancement Award for automotive lubricants from market analysts Frost & Sullivan.
We make and sell a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell also owns Jiffy Lube® franchised service centres in North America.
Our lubricants are marketed in approximately 100 countries. We have leading positions in both mature and emerging markets. We are investing in our supply chain, especially in emerging markets. We plan to build new blending plants in Indonesia and Northern China, recently opened our 18th and largest grease plant in Southern China, and started construction of a new base oil manufacturing plant in South Korea this year. We also recently had the commercial start-up of a blending plant in Russia.
We have leading lubricants research centres in Germany, Japan (through a joint venture with Showa Shell), the UK and the USA.