Retail business footprint

Textual description

Back to Marketing (Oil Products)

• Around the world 30 million + customers served daily
• circa 43k Shell branded sites
• 500k front-line service champions
• close to 80 countries

Sold annually:

• approximately 200 billion litres of fuel
• approximately $6 billion convenience retail sales
• 250 million cups of coffee
• 350 million cold beverages
• 450 million units of snacks

• Shell fuel cards used: 260 million times annually
• Shell loyalty club: 19 million active users